July 2021 Anime and Otome Game Collaborations and Pop-up Store Events

Anime Collaboration

1. Life Lessons with Uramichi POP UP Shop

  • Event Period: July 9 – July 18
  • Website: https://www.0101.co.jp/005/store-info/fair.html?article_id=38913
  • Description: Uramichi has been an enjoyable show this season filled with comedy (and very relatable)! There will be products like pins, coasters, acrylic keychains, and pencils sold at Shinjuku Marui Annex. Everyone looks great in their elegant attire and newly drawn illustrations.
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Im.age from official Twitter (@marui_shinjuku)
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©久世岳・一迅社/「うらみちお兄さん」製作委員会
COPYRIGHT ALL RIGHTS RESERVED. MARUI CO.,LTD.

2. Vanitas no Carte x Motto Cafe Ikebukuro store

  • Event Period: July 7 – August 15
  • Website: https://vanitas-anime.motto-cafe.com/
  • Description: Vanitas no Carte is another new Summer 2021 anime, created by the same author as Pandora Hearts. Their current event is a collaboration with Motto Cafe. The collaboration menu includes a variety of food and drinks. In addition, there are cute merchandise featuring the newly drawn illustration such as badges, letter sets, and acrylic stands. As a bonus, one menu order will come along with an original coaster. There are 10 types in total. Customers who use the store will also get one random original postcard, two types in total.
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Image from official Twitter (@motto_collabo)
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©望月淳/SQUARE ENIX・「ヴァニタスの手記」製作委員会

3. That Time I Got Reincarnated as a Slime x Princess Cafe

  • Event Period: June 24 – July 26
  • Website: https://www.pripricafe.com/event/cafe/tensura.html
  • Description: The Anime is back with part 2 of the second season! Come celebrate with a cafe collaboration featuring a newly drawn illustration of Rimuru and other characters in cafe attires. I would surely want to visit this cafe! Collaboration menu includes a variety of food and drinks with characters on them. In addition, there are goods such as acrylic stands, badges, keychains, and bags. Purchases 3,000 yen or more comes with a random mini-poster. Every 3,000 yen purchase also receives a lottery ticket for a body panel.
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Images from official Twitter (@princesscafe333)
Copyright © PRINCESS CAFE .All rights reserved.

4. SK8 the Infinity x THE Chara SHOP

  • Event Period: July 15 -July 30
  • Website: https://www.the-chara.com/blog/?p=28677
  • Description: Who else is missing the show already? Well I certainly am! Check out their latest event collaboration with The CHARA Shop. There will be pale tone series merchandise for sale such as acrylic stands, badges, pens, microfiber, and much more. Purchases of 3,000 yen including tax will receive a lottery ticket for a chance to win original goods.
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Image from official Twitter (@thechara_2014)
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©ボンズ・内海紘子/Project SK∞

5. Bleach Pop Up Shop

  • Event Period: July 30 – August 11
  • Website: http://a3-store.athree3.com/bleach/?utm_source=twitter&utm_medium=social&utm_campaign=20210623_BLCH
  • Description: Bleach’s upcoming event is a pop-up shop at A3 Store Ikebukuro P’PARCO 3rd floor. There are merchandise featuring characters in newly drawn illustrations of the yukata theme. Everyone looks great in their outfits! In addition, customers will receive a random postcard from the 9 types in total for every purchase of 2,200 yen including tax.
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Images from official website

Copyright 2018 A3 Co., Ltd. All rights reserved

6. Katekyo Hitman Reborn! Pop Up Shop

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Images from official Twitter (@a3_store)
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Copyright 2018 A3 Co., Ltd. All rights reserved

7. Love Live! Super star!! x THE Chara CAFÉ STAND 

  • Event Period: Starting July 31
  • Website: https://www.lovelive-anime.jp/yuigaoka/news/?id=8120
  • Description: Love Live! Super star!! is the newest season of the franchise that is currently airing. The upcoming collaboration is with THE CHARA Cafe Stand at Harajuku. This is going to be a takeout specialty store and this will be the first collaboration. Collaboration menu includes drinks and takoyaki featuring Liella! Those look delicious~ Menu order comes with a random stand card as well. There will be goods for sale in the future.
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Image from Twitter (@LoveLive_staff)
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©プロジェクトラブライブ!スーパースター!!
©2021 プロジェクトラブライブ!スーパースター!!

8. Attack On Titan x Sagamiko Pleasure Forest Collaboration

  • Event Period: July 22 – September 26
  • Website: https://www.sagamiko-resort.jp/shingeki2021/
  • Description: What’s better than having fun with your favorite show? Check out the Sagamiko Pleasure Forest collaboration featuring characters from Attack on Titan. Customers can enjoy the activities there and purchase a photo with them. There’s also a collaboration menu of foods and drinks featuring the characters on them. What’s more, customers will receive a placemat and a random coaster when ordering a collaboration menu. There are 4 types of coasters. Keep in mind that later on of the event will release a different limited menu. While you are there, don’t forget there is merchandise for sale featuring the newly drawn illustrations. There will be tapestry, badges, popcorn, acrylic stand key chains, and more. Afterward, customers can take a break at the nearby hot spring that’s also part of the collaboration. The collaboration tickets for the hot spring come with an Attack On Titan towel!
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Images from official Website

©諫山創・講談社/「進撃の巨人」The Final Season製作委員会
Copyright© 2019 FUJIKYUKO CO.,LTD & SAGAMIKO RESORT

9. Slow Damage x Animate Cafe Ikebukuro 4th store

  • Event Period: June 30 – July 26
  • Website: https://cafe.animate.co.jp/event/slow-damage2106/drinks/?event_shop=
  • Description: Slow Damage is a BL visual novel game, and they are having a collaboration with Animate Cafe. Collaboration menu includes a parfait and a variety of drinks with characters in chibi form. Menu order comes with a random coaster from the 5 types in total. Limited goods include acrylic plate keychains, coasters, and a bottle.
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Images from official Twitter (@animate_cafe)
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(C)2021 Nitroplus
All rights reserved, Copyright (C) 2021, animate cafe Ltd.


Otome Game Collaboration

10. AMNESIA / Collar x Malice Animate Cafe Collaboration

  • Event Period: July 28 – August 23
  • Website: https://cafe.animate.co.jp/event/amn_cm2107/
  • Description: Collar x Malice is finally having collaboration with Animate Cafe along with Amnesia Yay! They are both otome games, and I absolutely love Collar x Malice. The collaboration menu includes drinks and desserts. There are limited supplies of the cookie set with the characters printed on them! They look so adorable in their dessert theme illustrations. As usual, the menu order will come with a random coaster from the 12 types in total. Additionally, there are cute merchandises including acrylic stand keychains, badges, and tea. I hope those merchandise will be up for mail order. There is also a stamp campaign for every 2,000 yen including tax, and 3 stamps will get you a random gift.
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Images from official Twitter (@animate_cafe)

(C)IDEA FACTORY/DESIGN FACTORY
All rights reserved, Copyright (C) 2021, animate cafe Ltd.

11. Piofiore: Fated Memories x OTOMATE PLAYING GAME

  • Event Period: July 2 – July 13
  • Website: https://www.otomate.jp/event/opg_plus/event/
  • Description: Ever wondered what it feels like to be the MC of an otome game? Well, this event is a real-life experience-based puzzle-solving game where you will eventually reach an ending. Purchase benefits include a random prologue card from the 6 types in total and a clear file folder featuring the newly drawn illustrations. Upon finishing the game, customers will receive Ending benefit gift depending on which ending they get. The merchandises are so beautiful. Look at those acrylic stands ;~; (My heart sank after hearing they won’t be doing mail order…)
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Images from official Website

©IDEA FACTORY/DESIGN FACTORY

12. Otome Tune Awards 2021 x Otomate Garden Collaboration

  • Event Period: July 1 – August 31
  • Website: https://axcell-ent.jp/garden/menu.html
  • Description: Otome Tune was a Otomate April Fools event featuring a few characters from Hakuoki, Collar x Malice, Piofiore: Fated Memories, Lover Pretend, and Amnesia. I’ve been looking forward to their merchandise release! The acrylic stands featuring the characters in their suits look gorgeous. There are also acrylic keychains and badges, hope I get the characters I want~ Collaboration menu is pretty unique too (Especially that toma cage ice cream lol). Also they will be selling new chibi acrylic stands of last year’s April Fool project, Love-Fire.
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Images from official Website
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©IDEA FACTORY/DESIGN FACTORY

13. For All Time x Shanghai Animate Cafe

  • Event Period: July 15 – August 15
  • Website: https://m.weibo.cn/detail/4651582764879749
  • Description: I’ve been waiting for this game to get localized soon ;~; Their recent collaboration is with Shanghai Animate Cafe. Check out their cute menu of foods, drinks, and dessert! The interior design based on the franchise is a must-see (And overseas fans like me can cry in our corner and look at pretty pictures).
For All Time Animate Cafe
Images from official Weibo (@animate_cafeShanghai shop)

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